A blog is a perfect self promotion tool. They’re easy to use and are available for free (You can spend money improving it once it’s up and running, if you want).

“create a personal and meaningful relationship with your customers”

Basically a blog is a website. They are meant to be updated regularly, so the most recent info appears at the top of the page, and older less-relevant content is pushed down (but rarely deleted). Over time you’ll develop a large and valuable resource of information.

Blogs can be used as;

  • news pages
  • diaries
  • magazines sites
  • or even entire websites (like this one!)

They can be part of your existing site or can stand alone as a separate one. Many allow visitors to leave comments on your articles, this gives you a chance to create a personal and meaningful relationship with your customers.

All you need to do is spend a few minutes a week updating it; you can write articles about your business expertise, upload music and audio files (called a podcast), link to your videos on YouTube and much more. Plus search engines love blogs, and since every article you write will create a new web page, you’ll soon have hundreds of links back to your website pushing you nearer the top of Google.

Get your free blog from Wordpress or Blogger.

Read more about Blogs.